Preventing blue ocean from turning into red ocean: A case study of a room escape game

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dc.authorid0000-0002-2589-8780en_US
dc.contributor.authorGündüz, Şafak
dc.date.accessioned2024-07-12T20:53:22Z
dc.date.available2024-07-12T20:53:22Z
dc.date.issued2018en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractThe weariness of competitive business environment has made it one of the hot topics of recent business management literature to find ways to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. Rene and Mauborgne’s BlueOcean Strategy (2004) provides a reasonable solution for this issue. Blue Ocean Strategy studies demonstrate that every blue ocean will eventually turn red due to fast entries into the market and the literature leaves a gap in understanding how blue oceancould be turned into blue again after it becomes red. This study addresses this void specifically by exploring the practices of a room escape organization of a new-born entertainment sector showing how they could manage to create their second blue ocean after experiencing their blue ocean turning into red. It is aimed at contributing to Blue Ocean Strategy with a case study in which the process of creating a blue ocean is traced; its immediate turning into red and achieving to become blue again is analysed. Thisstudy illustrates the ease of application of Blue Ocean Strategy in practicewith the case study of a room escape game organisation. This study aims to generate insights for future research for managers, academics, innovators, entrepreneurs and policy makers who are interested in creating their sustainable blue ocean with innovative moves by presenting a solid case analysis.en_US
dc.identifier.citationGündüz, Ş. (2018). Preventing blue ocean from turning into red ocean: A case study of a room escape game. Journal of human sciences. 15(1), s. 1-7.en_US
dc.identifier.endpage7en_US
dc.identifier.issn2548-9489
dc.identifier.issue1en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://j-humansciences.com/ojs/index.php/IJHS/article/view/5140
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2624
dc.identifier.volume15en_US
dc.institutionauthorGündüz, Şafak
dc.language.isoenen_US
dc.publisherSakarya Üniversitesien_US
dc.relation.ispartofJournal of human sciencesen_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/us/*
dc.snmzKY01917
dc.subjectRed Ocean Strategyen_US
dc.subjectBlue Ocean Strategyen_US
dc.subjectInnovationen_US
dc.subjectRoom escape gamesen_US
dc.subjectValue creationen_US
dc.titlePreventing blue ocean from turning into red ocean: A case study of a room escape gameen_US
dc.typeArticle
dspace.entity.typePublication

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