The effect of promoter incentive to the smartphone sales in retail chains: A turkish case

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dc.authorid0000-0001-8816-5560en_US
dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorDüzgün, Fehim
dc.contributor.authorYamamoto Telli, Gonca
dc.date.accessioned2024-07-12T20:53:19Z
dc.date.available2024-07-12T20:53:19Z
dc.date.issued2016en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractMobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and affect consumer who get in the shop and looking for device. Our key question is if promoter’s sales performance increases for the specific brand with an incentive given by the dealer. We also want to search if there is an increase in specific brand smartphone sales with these incentives given to the sales promoters between all brands in these technology stores. Our expectation of promoter’s sales incentive system has positive affect to the sales. We finalize our study with a causal research designed to give proof for incentive affect with one of the global brand smartphone sales in Teknosa, which is the biggest chain store in Turkey.en_US
dc.identifier.citationDüzgün, F. ve Yamamoto Telli, G. (2016). The effect of promoter incentive to the smartphone sales in retail chains: A turkish case. International Journal of Economics & Management Sciences, Hilaris. 5(6), s. 1-9.en_US
dc.identifier.endpage9en_US
dc.identifier.issn2162-6359
dc.identifier.issue6en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://www.hilarispublisher.com/author-profile/gonca-telli-yamamoto-392244
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2613
dc.identifier.volume5en_US
dc.language.isoenen_US
dc.publisherHilarisen_US
dc.relation.ispartofInternational Journal of Economics & Management Sciencesen_US
dc.relation.isversionof10.4172/2162-6359.1000382en_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01632
dc.subjectSalesen_US
dc.subjectPromoteren_US
dc.subjectIncentiveen_US
dc.subjectRetailen_US
dc.subjectMotivationen_US
dc.subjectSmartphoneen_US
dc.subjectMobile phoneen_US
dc.titleThe effect of promoter incentive to the smartphone sales in retail chains: A turkish caseen_US
dc.typeArticle
dspace.entity.typePublication

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