HOW TO MAKE BLUE OCEAN TURNING INTO RED OCEAN BLUE AGAIN: A CASE STUDY OF A ROOM ESCAPE GAME

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dc.authorid0000-0002-2589-8780en_US
dc.contributor.authorGunduz, Safak
dc.contributor.editorUslu, F
dc.date.accessioned2024-07-12T22:00:11Z
dc.date.available2024-07-12T22:00:11Z
dc.date.issued2016en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.descriptionADVED 2nd International Conference on Advances in Education and Social Sciences -- OCT 10-12, 2016 -- Istanbul, TURKEYen_US
dc.description.abstractIn recent business management literature one of the hot topics discussed is how to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. This seems possible with the Blue Ocean Strategy put forward by Rene and Mauborgne. However, it is underlined in literature that every blue ocean will eventually turn red. Traditionally, most research in the field of Blue Ocean Strategy focused on few practical guidelines of how to create Blue Ocean leaving a gap in the understanding of how the blue ocean could be turned into blue again after it becomes red due to fast entries into the market. The present paper addresses that void specifically by exploring the practices of a room escape organization of a new-born entertainment sector showing how they managed to create their second blue ocean. It is aimed at enriching Blue Ocean Strategy with a case study in which we see the process of creating a blue ocean, its immediately turning into red and achieving to become blue again. This study aims to generate insights for future research for managers, academics, innovators, entrepreneurs and policy makers who are interested in creating their sustainable blue ocean with innovative moves by presenting a solid case analysis.en_US
dc.identifier.endpage272en_US
dc.identifier.isbn978-605-64453-8-5
dc.identifier.startpage268en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/9044
dc.identifier.wosWOS:000392977600030en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.institutionauthorGunduz, Safak
dc.language.isoenen_US
dc.publisherINT ORGANIZATION CENTER ACAD RESEARCHen_US
dc.relation.ispartofADVED 2016: 2ND INTERNATIONAL CONFERENCE ON ADVANCES IN EDUCATION AND SOCIAL SCIENCEen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY07221
dc.subjectRed Ocean Strategyen_US
dc.subjectBlue Ocean Strategyen_US
dc.subjectInnovationen_US
dc.subjectRoom Escape Gamesen_US
dc.subjectEntertainment Sectoren_US
dc.subjectValue Creationen_US
dc.titleHOW TO MAKE BLUE OCEAN TURNING INTO RED OCEAN BLUE AGAIN: A CASE STUDY OF A ROOM ESCAPE GAMEen_US
dc.typeConference Object
dspace.entity.typePublication

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