The use of interactive and participatory tools for marketing and public relations
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
ln this presentation l will discuss how social and interactive networks are used, have been changing, the practices in the areas ot marketing and public relatıons, specifically looking at the use of participatory tools for marketing. Leading global companaes do nowadays use digital medıa tools to increase interactions among their customers and to stimulate participation in social media activities in order to raise awareness about their products and services, and to reinforce their brands. For example a world-known company as Coca-Cola, apart from its traditional advertising campaigns, where it has a strong and continuous presence, has also used new ways to connect with its customer base by engaging its own workers in the conversation and opening the communications directly between those who produce this leading beverage and those who buy it...
Açıklama
Anahtar Kelimeler
Public relations, Global companies, Social networks, Leading companies
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Tamay, A.S. (2014). The use of interactive and participatory tools for marketing and public relations. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (51-51 ss.). İstanbul: Maltepe Üniversitesi.
