Effect of personalızed prıce on decısıon makıng process on ınternet

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dc.contributor.authorKaya, İsmail
dc.contributor.authorSağkaya Güngör, Ayşegül
dc.date.accessioned2024-07-12T22:02:56Z
dc.date.available2024-07-12T22:02:56Z
dc.date.issued2012en_US
dc.description.abstractThe article addresses the personalized price offer, a variable that may have a significant influence on decision making, within the scope of consideration set theory. Specifically, it aims to investigate the cause and effect relationship between presence of personalized price offer and decision making process on the Internet. A field experiment is conducted on retailing Web site of a leading mobile phone distributor in Turkey. Data is analyzed with Pearson chi-square and logistic regression analysis. It was found that, whereas the presence of personalized price offer increases the chance for a product to be included in consideration set and selected as final choice, no significant relationship is found between the presence of a personalized price offer and the inclusion of the product in customer s choice set. Findings were similar for the consumers who are on different stages of decision making.en_US
dc.identifier.endpage146en_US
dc.identifier.issn1300-4646
dc.identifier.issn2147-7582
dc.identifier.issue1en_US
dc.identifier.startpage133en_US
dc.identifier.trdizinid160260en_US
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/160260
dc.identifier.urihttps://hdl.handle.net/20.500.12415/9293
dc.identifier.volume26en_US
dc.indekslendigikaynakTR-Dizin
dc.language.isoenen_US
dc.relation.ispartofAtatürk Üniversitesi İktisadi ve İdari Bilimler Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKY04531
dc.titleEffect of personalızed prıce on decısıon makıng process on ınterneten_US
dc.typeArticle
dspace.entity.typePublication

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