Impact of Machine Learning in Digital Marketing Applications
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Institute of Electrical and Electronics Engineers Inc.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The devastating Covid 19 pandemic has shifted priorities in the business world to accommodate the new normal that the pandemic has caused. Digital marketing has become a necessity for corporations to keep up with the evolving needs of consumers. With the help of the emerging technologies, corporations have begun embracing tailored digital marketing applications that aim to attract and retain more consumers. The techniques or applications used by businesses to improve their marketing performance are consolidated and supported by artificial intelligence applications. In this study, we examine the significance of the marketing field and machine learning, as well as marketing techniques, artificial intelligence, and machine learning algorithms. As a result of the examinations, it has been shown how machine learning techniques and algorithms facilitate marketing processes, increase the profitability of businesses and it is very difficult to realize digital marketing without machine learning algorithms. © 2022 IEEE.
Açıklama
3rd International Informatics and Software Engineering Conference, IISEC 2022 -- 15 December 2022 through 16 December 2022 -- -- 185735
Anahtar Kelimeler
E-Commerce, Machine Learning, Marketing, Unsupervised Learning
Kaynak
3rd International Informatics and Software Engineering Conference, IISEC 2022
WoS Q Değeri
Scopus Q Değeri
N/A
