Consumers' smartphone preferences in Turkey during the COVID-19 pandemic

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dc.authoridAYDIN, Samet/0000-0003-2275-4682en_US
dc.authoridTelli, Eda/0000-0002-9068-8368en_US
dc.contributor.authorTelli Yamamoto, Gonca
dc.contributor.authorAydın, Samet
dc.contributor.authorDuzgun, Fehim
dc.contributor.authorTelli, Eda
dc.date.accessioned2024-07-12T21:37:20Z
dc.date.available2024-07-12T21:37:20Z
dc.date.issued2022en_US
dc.department[Belirlenecek]en_US
dc.description.abstractWith its high population and high rate of young population, Turkey has an important potential in the field of consumer electronics. During the COVID-19 pandemic period, individuals' purchasing power decreased due to economic contractions in every country and individuals showed a more frugal attitude. This study aims to evaluate the Turkish smartphone market and understand the consumer preferences toward smartphones during the pandemic. For this purpose, a conjoint analysis was conducted by obtaining data from 452 respondents who were asked to evaluate products according to their brand, price, second-hand value, camera quality, and storage capacity. As a result of the analysis, it was revealed that the brand, price, and camera features had the highest utility scores reflecting the preferences of the Turkish consumers. Moreover, Chinese and Turkish brands were found to still hold a disadvantageous position in consumer perceptions having negative utility scores.en_US
dc.identifier.doi10.1504/MEJM.2022.125294
dc.identifier.endpage503en_US
dc.identifier.issn2050-3636
dc.identifier.issn2050-3644
dc.identifier.issue5en_US
dc.identifier.startpage483en_US
dc.identifier.urihttps://doi.org/10.1504/MEJM.2022.125294
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6754
dc.identifier.volume9en_US
dc.identifier.wosWOS:000850588300002en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.language.isoenen_US
dc.publisherInderscience Enterprises Ltden_US
dc.relation.ispartofMiddle East Journal of Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY04096
dc.subjectSmartphone Marketen_US
dc.subjectConsumer Preferencesen_US
dc.subjectConjoint Analysisen_US
dc.subjectCovid-19en_US
dc.subjectBrandsen_US
dc.subjectTurkeyen_US
dc.titleConsumers' smartphone preferences in Turkey during the COVID-19 pandemicen_US
dc.typeArticle
dspace.entity.typePublication

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