Dan friedman's radical modernism proposal

Dan Friedman studied in the United States where he felt a disappointment with the dominance of commercial culture, the reason that lead him to Basel where he studied under Wolfgang Weingart. Throughout his career, Friedman managed to integrate his personal philosophical views with the work he produced, and by doing so created a new approach to design. The need to depart from both the dogmatic roots of modernism, and avoid the jargon and anarchy of postmodernism, led him to create his so called radical modernism, This approach aligned with Friedman's doubts about the benefits of industrialism culminated in the integration of indigenous...