Media ethics, interactivity and participation
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Due to a number of circumstances, mainly economical, advertising holds a leading role in the industry of press and consuming products. Nowadays, advertising has successfully evolved into a multi-million and high-tech industry. Big organisations. such as banks, soft-drinks and fashion (luxury and low-budget) industries, have the ability to spend thousands, even millions for an advertisement. But, in the shrine of money and popularity, advertisers are willingly blind in front of ethical issues, There are no boundaries concerning them. They define the rules with no any reluctant or hesitation in order to dısorient the consumer's choice And for a well-organised and establish advertising bureau. manipulation via advertisements is part of the game...
Açıklama
Anahtar Kelimeler
Media ethics, Interactivity, Participation, High-tech industry
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Andreou, A. (2014). Media ethics, interactivity and participation. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (10-10 ss.). İstanbul: Maltepe Üniversitesi.
