Internet As Crisis Communication Tool: Case Study Of Avian Influenza (Bird Flu) Crisis
Küçük Resim Yok
Tarih
2007
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Istanbul Univ
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Crisis is always difficult time for organizations. Crises can happen anywhere, at any time, and often occur when they are least expected. When a crisis does occur, events usually unfold rapidly, leaving little time for planning. Organizations have to time and resources to complete a crisis communication plan before they experience a crisis. Crisis communications is a now accepted discipline of communications. Organisations are beginning to appreciate the fact that the Internet plays a powerful role in crisis management situations. The internet is emerging as an important tool for organizations to communicate with publics. The purpose of this article is to examine how organizations are adopting the internet into crisis response. This study reports the results of a organizational use of Internet in crisis communication. Two categories described Internet crisis tactics. The first category of Internet response identified Traditional Tactics. The second category identified Innovative Media Tactics. Avian influenza (bird flu) crisis identified as a case study. 19 prominent firms in the poultry industry who account for 85 percent of chicken meat production in Turkey have established the Healthy Chicken Meat Platform. Web sites of 19 firms analysed how they using the internet in bird flu crisis communication.
Açıklama
Anahtar Kelimeler
Crisis Communication, Innovative Media Tactics, Avian Influenza (Bird Flu)
Kaynak
Istanbul Universitesi Iletisim Fakultesi Dergisi
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
Sayı
29
