Building the ideal woman in social media

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Tarih

2022

Yazarlar

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Yayıncı

Peter Lang AG

Erişim Hakkı

info:eu-repo/semantics/closedAccess

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Özet

The stereotypes about the ideal woman are determined through the media and presented to the public. The dimensions that women should have, the clothes they should choose and the lifestyles they should follow are constantly being imposed symbolically in new media. While doing this, the female body is presented as a project through the models featured in popular culture. Depending on technological advances, traditional media has been replaced by digital media. Digital media channels and social networks have begun to play a fundamental role in transmitting social messages by removing the limits in the dissemination of information. Social networks have become an important part of daily life by coming to the fore as a new social interaction medium. As a visual content, Instagram is a popular platform which offers the opportunity to interact with photo sharing. Women make a self-presentation by exhibiting themselves with the photos they share on Instagram. It is thought that women provide certain satisfactions in terms of self by making self-presentation on Instagram; therefore, they use Instagram intensively. Therefore, in this chapter, it has been tried to examine the interventions on the female body, the transformation of the female body into a part of the consumption culture in social media, in the context of the female body. Within the scope of the construction of the ideal female body, the female body was determined as the main theme in the study, which was evaluatedfrom a critical point of view with the content analysis method. The obtained data were tried to be interpreted with the impression management approach. © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2022. All rights reserved.

Açıklama

Anahtar Kelimeler

Consumption Culture, Female Body, Instagram, Self-Presentation, Social Networks

Kaynak

Women Studies

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N/A

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