To what extent does social media marketing and advertising affect the targeted audiences in the UAE?
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Social media is a constantly growing phenomenon that is being used by millions of people of different age groups worldwide. This increased usage of social media has caught the eyes of advertisers and marketers and lead them to use it as a new tool to reach out to their consumers. This research paper discusses to what extent does social media marketing and advertising affect the targeted audience in the UAE. The aim of this study is to determine whether or not social media advertising and marketing is as influential and effective as in other countries such as the US...
Açıklama
Anahtar Kelimeler
Social media, Social media marketing, Effects of advertising, Business communication
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Rwaished, R.I. (2014). To what extent does social media marketing and advertising affect the targeted audiences in the UAE? Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (45-45 ss.). İstanbul: Maltepe Üniversitesi.
