The role of public relations for image creating in health services: A sample patient satisfaction survey
Küçük Resim Yok
Tarih
2008
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study discusses the role of public relations for image creating in health services. Hospitals require public relations activities to distinguish them from competitors, provide bidirectional communication between the society and the hospital, and assist to create of a strong hospital image and culture. A satisfaction survey was conducted on 264 patients who have received health services at Maltepe University Hospital. The research focused on how the Hospital's examination, care, catering and physical services; doctor and nurse politeness towards patients and patient relatives, their attitudes and behaviors; examination, check-in, bedding and discharge operations; public relations activities in and out of the hospital were perceived. Another subject of the study was the degree of recommendation of patients who have been served by the hospital's health services to prospective patients seeking treatment. © 2007 by The Haworth Press, Inc. All rights reserved.
Açıklama
Anahtar Kelimeler
Health service, Image creating, Patient satisfaction, Perception, Public relations
Kaynak
Health Marketing Quarterly
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
24
Sayı
03.Apr
