How often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping?

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dc.contributor.authorAlJarkas, Marwah Khost
dc.contributor.editorKarakulakoğlu, Selva Ersöz
dc.contributor.editorScifo, Salvatore
dc.date.accessioned2024-07-12T21:24:30Z
dc.date.available2024-07-12T21:24:30Z
dc.date.issued2014en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractThe development of World Wide Web (www) results in the formation of e-commerce retailing or online shopping websites. Customers' involvement in online shopping experience has become a trend. Therefore, it is important to understand the key factors that motivate people into online purchase. This study aims to evaluate the impacts of prior purchase experience, convenience, product type and social media on online purchase intention among young adults in the United Arab Emirates. The social media factor was emphasized in the research since it is becoming a new trend and a major factor in people's daily life...en_US
dc.identifier.citationAlJarkas, M.K. (2014). How often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping? Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (9-9 ss.). İstanbul: Maltepe Üniversitesi.en_US
dc.identifier.endpage9en_US
dc.identifier.isbn978-975-6760-59-8
dc.identifier.startpage9en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/5591
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartof2014 Istanbul International Communication Student Congressen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY06603
dc.subjectSocial mediaen_US
dc.subjectOnline shopen_US
dc.subjectOnline purchaseen_US
dc.titleHow often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping?en_US
dc.typeConference Object
dspace.entity.typePublication

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