The challenge of cultural differences in international marketing and brand communication

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dc.contributor.authorRusso, Carmelo
dc.contributor.editorÇiçek, Serkan
dc.contributor.otherÇotuksöken, Betül
dc.date.accessioned2024-07-12T21:22:45Z
dc.date.available2024-07-12T21:22:45Z
dc.date.issued2013en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractIn our connected and globalized world entrepreneurs face a lot of opportunities as well as big threats. Commercial agreements between nations, efficient logistics and of course the ınternet have made the world more of less one global market in which a simple access to the Web already enables companies and customers to sell or buy their products and services across borders...en_US
dc.identifier.citationRusso, C. (2013). The challenge of cultural differences in international marketing and brand communication. Çotuksöken, B. (ed.), International Student Congress of Young Entrepreneurs içinde (13-13 ss.). İstanbul: Maltepe Üniversitesi.en_US
dc.identifier.endpage13en_US
dc.identifier.isbn978-975-6760-52-9
dc.identifier.startpage13en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/5477
dc.identifier.volume4en_US
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartofInternational Student Congress of Young Entrepreneursen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesien_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY08175
dc.subjectCıltural differencesen_US
dc.subjectInternational marketingen_US
dc.subjectBrand communicationen_US
dc.titleThe challenge of cultural differences in international marketing and brand communicationen_US
dc.typeConference Object
dspace.entity.typePublication

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