Importance of the enterprise's brand and image for implementation of this activity
Küçük Resim Yok
Tarih
2018
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
CC0 1.0 Universal
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
The artcile considers the necessity of the formation of an effective image and brand for the successful work of the enterprise. The conditions of their formation, main actions and characteristics were introduced. It is recommended to conduct the budget of expenses of the marketing department for the formation and maintenanceof the effective image and brand. The main tools for forming the image and brand of the enterprise are the integrated marketing communications. It was suggested, for the succesful formation of the image and brand, to determine the information that may be of the interest to the representatives of the external and internal environment of the enterprise,to develop the measures for forming the positive image of the enterprise, to integrate the program of stereotyping the positive image of the enterprise with the aim to achieve the positive image and effective brand. They influence affirmatively the inflow of the financial resources of the enterprise and its competitiveness. In this case, the enterprise will be able to realize the accepted strategies of its development.
Açıklama
Anahtar Kelimeler
Image, Brand, Enterprise, Success, Effectiveness
Kaynak
International Congress on Business and Marketing
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Iastremska, O., Iastremska, O. ve Sigaieva, T. (2018). Importance of the enterprise's brand and image for implementation of this activity. International Congress on Business and Marketing. s. 135-138.
