Importance of the enterprise's brand and image for implementation of this activity

Basit Öğe Kaydı
dc.contributor.authorIastremska, Olena
dc.contributor.authorIastremska, Olesia
dc.contributor.authorSigaieva, Tetiana
dc.date.accessioned2024-07-12T21:31:52Z
dc.date.available2024-07-12T21:31:52Z
dc.date.issued2018en_US
dc.departmentRektörlük, Kongreler, Uluslararası İşletme ve Pazarlama Kongresien_US
dc.description.abstractThe artcile considers the necessity of the formation of an effective image and brand for the successful work of the enterprise. The conditions of their formation, main actions and characteristics were introduced. It is recommended to conduct the budget of expenses of the marketing department for the formation and maintenanceof the effective image and brand. The main tools for forming the image and brand of the enterprise are the integrated marketing communications. It was suggested, for the succesful formation of the image and brand, to determine the information that may be of the interest to the representatives of the external and internal environment of the enterprise,to develop the measures for forming the positive image of the enterprise, to integrate the program of stereotyping the positive image of the enterprise with the aim to achieve the positive image and effective brand. They influence affirmatively the inflow of the financial resources of the enterprise and its competitiveness. In this case, the enterprise will be able to realize the accepted strategies of its development.en_US
dc.identifier.citationIastremska, O., Iastremska, O. ve Sigaieva, T. (2018). Importance of the enterprise's brand and image for implementation of this activity. International Congress on Business and Marketing. s. 135-138.en_US
dc.identifier.endpage138en_US
dc.identifier.isbn978 - 605 - 2124 - 09-3
dc.identifier.startpage135en_US
dc.identifier.urihttps://icbm.world/?lang=tr
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6328
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartofInternational Congress on Business and Marketingen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesien_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01570
dc.subjectImageen_US
dc.subjectBranden_US
dc.subjectEnterpriseen_US
dc.subjectSuccessen_US
dc.subjectEffectivenessen_US
dc.titleImportance of the enterprise's brand and image for implementation of this activityen_US
dc.typeArticle
dspace.entity.typePublication

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