Deepening Knowledge on Volunteers Using a Marketing Perspective: Segmenting Turkish Volunteers According to Their Motivations

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dc.authoridKireçci, Ayşe Nil/0000-0001-6080-5570en_US
dc.contributor.authorDemir, Filiz Otay
dc.contributor.authorKirecci, Ayşe Nil
dc.contributor.authorGorkem, Şenay Yavuz
dc.date.accessioned2024-07-12T21:37:41Z
dc.date.available2024-07-12T21:37:41Z
dc.date.issued2020en_US
dc.department[Belirlenecek]en_US
dc.description.abstractA steady increase in the marketing-based managerial point of view by the third sector manifests itself when exploring the question of what motivates volunteers to make unpaid contributions to a nonprofit organization (NPO). An in-depth investigation into volunteer motivations can be approached by looking at the quantitative marketing method of market segmentation. In this context, the purpose of the present study is to conduct a segmentation analysis of volunteers in Istanbul based on their motivations to volunteer and to enrich these segments with concomitant variables. Findings from the segmentation analysis identified five distinct segments of volunteers: self-improver, career-driven, benevolent soul, social networker, and faithful spirit. For theorists, this study presents an application of segmenting and a profile of volunteers based on the motivations to volunteer, whereas on the management side, the study provides knowledge constructed on empirical findings that shall serve to contribute to the recruitment and retention efforts of NPOs.en_US
dc.identifier.doi10.1177/0899764019892623
dc.identifier.endpage733en_US
dc.identifier.issn0899-7640
dc.identifier.issn1552-7395
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85077150160en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage707en_US
dc.identifier.urihttps://doi.org/10.1177/0899764019892623
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6881
dc.identifier.volume49en_US
dc.identifier.wosWOS:000503588400001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherSage Publications Incen_US
dc.relation.ispartofNonprofit And Voluntary Sector Quarterlyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY04223
dc.subjectNposen_US
dc.subjectVolunteerismen_US
dc.subjectVoluntary Motivationen_US
dc.subjectVoluntary Segmentationen_US
dc.titleDeepening Knowledge on Volunteers Using a Marketing Perspective: Segmenting Turkish Volunteers According to Their Motivationsen_US
dc.typeArticle
dspace.entity.typePublication

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