Marketing tools of tourism products promotion
Küçük Resim Yok
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
CC0 1.0 Universal
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
One of the most important tasks of marketing is creating demand and sales promotion in order to increase sales, improve the efficiency and profitability of the market. Modern marketing tools more than developing a good product, setting it attractive prices and brings it to the target market of consumers. Marketing tools of promotion tourism products are advertising, personal selling, sales promotion and public relations. Advertising allows the seller to repeat the message over and over again. Personal sales relations, arising in the process, can develop into a deep personal friendship. Personal selling is the most expensive tools of promotion, such as a commercial request costs for industrial company. Sales promotion includes a set of tools such as coupons, contests, awards, etc. Sales promotion can be used to enhance the supply of goods and improve the declining sales. Public relations - communication with the general public – have several advantages. Public relations can achieve multiple purposes that is beyond the power of the sales staff and advertising specialists. Thus, all considered instruments of marketing must be used in a complex for advancement of tourist products and enterprises.
Açıklama
Anahtar Kelimeler
marketing, tourist activity, advertising, personal selling, sales promotion, public relations
Kaynak
International Congress on Business and Marketing
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Iastremska, O. (2019). Marketing tools of tourism products promotion. International Congress on Business and Marketing. s. 97-100.
