Marketing tools of tourism products promotion

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dc.contributor.authorIastremska, Olesia
dc.date.accessioned2024-07-12T21:32:18Z
dc.date.available2024-07-12T21:32:18Z
dc.date.issued2019en_US
dc.departmentRektörlük, Kongreler, Uluslararası İşletme ve Pazarlama Kongresien_US
dc.description.abstractOne of the most important tasks of marketing is creating demand and sales promotion in order to increase sales, improve the efficiency and profitability of the market. Modern marketing tools more than developing a good product, setting it attractive prices and brings it to the target market of consumers. Marketing tools of promotion tourism products are advertising, personal selling, sales promotion and public relations. Advertising allows the seller to repeat the message over and over again. Personal sales relations, arising in the process, can develop into a deep personal friendship. Personal selling is the most expensive tools of promotion, such as a commercial request costs for industrial company. Sales promotion includes a set of tools such as coupons, contests, awards, etc. Sales promotion can be used to enhance the supply of goods and improve the declining sales. Public relations - communication with the general public – have several advantages. Public relations can achieve multiple purposes that is beyond the power of the sales staff and advertising specialists. Thus, all considered instruments of marketing must be used in a complex for advancement of tourist products and enterprises.en_US
dc.identifier.citationIastremska, O. (2019). Marketing tools of tourism products promotion. International Congress on Business and Marketing. s. 97-100.en_US
dc.identifier.endpage100en_US
dc.identifier.isbn978-605-2124-27-7
dc.identifier.startpage97en_US
dc.identifier.urihttps://icbm.world/?lang=tr
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6376
dc.institutionauthorIastremska, Olesia
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartofInternational Congress on Business and Marketingen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY07941
dc.subjectmarketingen_US
dc.subjecttourist activityen_US
dc.subjectadvertisingen_US
dc.subjectpersonal sellingen_US
dc.subjectsales promotionen_US
dc.subjectpublic relationsen_US
dc.titleMarketing tools of tourism products promotionen_US
dc.typeConference Object
dspace.entity.typePublication

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