Starts up in the context of modern marketing

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dc.contributor.authorTheka, Edi
dc.contributor.editorÇiçek, Serkan
dc.contributor.otherÇotuksöken, Betül
dc.date.accessioned2024-07-12T21:22:39Z
dc.date.available2024-07-12T21:22:39Z
dc.date.issued2013en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractIn order to evaluate the concept of marketing, we need to focus on the production, product, sellers, selling activities, clients, segmentation, targeting and positioning concepts. Phillip Kotler defines the actual marketing as ''marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit...en_US
dc.identifier.citationTheka, E. (2013). Starts up in the context of modern marketing. Çotuksöken, B. (ed.), International Student Congress of Young Entrepreneurs içinde (17-17 ss.). İstanbul: Maltepe Üniversitesi.en_US
dc.identifier.endpage17en_US
dc.identifier.isbn978-975-6760-52-9
dc.identifier.startpage17en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/5459
dc.identifier.volume4en_US
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartofInternational Student Congress of Young Entrepreneursen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesien_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY08157
dc.subjectStarts upen_US
dc.subjectContext of modern marketingen_US
dc.subjectProductionen_US
dc.subjectSellersen_US
dc.subjectSelling activitiesen_US
dc.subjectClientsen_US
dc.subjectSegmentationen_US
dc.subjectTargetingen_US
dc.titleStarts up in the context of modern marketingen_US
dc.typeConference Object
dspace.entity.typePublication

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