Promoting events with digital marketing tools
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Social media networks have become a big opportunity for businesses to market their products and connect with their customers, with methods that have been developed through the use of online tools. ln this presentation, l will examine this relationship between digital marketing, social media and events. Brands can use social media to promote and organize successful events...
Açıklama
Anahtar Kelimeler
Digital marketing, Digital promotion, Event promotion, Social media network
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Özdemir, S.A. (2014). Promoting events with digital marketing tools. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (37-37 ss.). İstanbul: Maltepe Üniversitesi.
