Promoting events with digital marketing tools
dc.contributor.author | Özdemir, Semih Anıl | |
dc.contributor.editor | Karakulakoğlu, Selva Ersöz | |
dc.contributor.editor | Scifo, Salvatore | |
dc.date.accessioned | 2024-07-12T21:24:34Z | |
dc.date.available | 2024-07-12T21:24:34Z | |
dc.date.issued | 2014 | en_US |
dc.department | Maltepe Üniversitesi, Rektörlük | en_US |
dc.description.abstract | Social media networks have become a big opportunity for businesses to market their products and connect with their customers, with methods that have been developed through the use of online tools. ln this presentation, l will examine this relationship between digital marketing, social media and events. Brands can use social media to promote and organize successful events... | en_US |
dc.identifier.citation | Özdemir, S.A. (2014). Promoting events with digital marketing tools. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (37-37 ss.). İstanbul: Maltepe Üniversitesi. | en_US |
dc.identifier.endpage | 37 | en_US |
dc.identifier.isbn | 978-975-6760-59-8 | |
dc.identifier.startpage | 37 | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.12415/5607 | |
dc.language.iso | en | en_US |
dc.publisher | Maltepe Üniversitesi | en_US |
dc.relation.ispartof | 2014 Istanbul International Communication Student Congress | en_US |
dc.relation.publicationcategory | Uluslararası Konferans Öğesi - Başka Kurum Yazarı | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.snmz | KY06619 | |
dc.subject | Digital marketing | en_US |
dc.subject | Digital promotion | en_US |
dc.subject | Event promotion | en_US |
dc.subject | Social media network | en_US |
dc.title | Promoting events with digital marketing tools | en_US |
dc.type | Conference Object | |
dspace.entity.type | Publication |