Analysis of we chat as empathic marketing mode
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
There is an undeniable truth among Chinese mobile phone users that Wechat, an universal text and voice messaging application developed by Tencent Holdings Limıted has influenced individual behavior thoroughly but silently. Partly due to the user-friendly interface, flexible chatting ways and no communication cost, WeChat overturned the traditional dominant position of China Mobile Communications. china Telecom and china unicom as well, Besides, instead of post news and advertisements like chinese Twitter "weibo" which lack of in-depth interactivity while exposed to censorshıp...
Açıklama
Anahtar Kelimeler
Wechat, Marketing, Chatting application
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Bai, Y. (2014). Analysis of we chat as empathic marketing mode. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (11-11 ss.). İstanbul: Maltepe Üniversitesi.
