Analysis of we chat as empathic marketing mode

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dc.contributor.authorBai, Yijiao
dc.contributor.editorKarakulakoğlu, Selva Ersöz
dc.contributor.editorScifo, Salvatore
dc.date.accessioned2024-07-12T21:24:27Z
dc.date.available2024-07-12T21:24:27Z
dc.date.issued2014en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractThere is an undeniable truth among Chinese mobile phone users that Wechat, an universal text and voice messaging application developed by Tencent Holdings Limıted has influenced individual behavior thoroughly but silently. Partly due to the user-friendly interface, flexible chatting ways and no communication cost, WeChat overturned the traditional dominant position of China Mobile Communications. china Telecom and china unicom as well, Besides, instead of post news and advertisements like chinese Twitter "weibo" which lack of in-depth interactivity while exposed to censorshıp...en_US
dc.identifier.citationBai, Y. (2014). Analysis of we chat as empathic marketing mode. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (11-11 ss.). İstanbul: Maltepe Üniversitesi.en_US
dc.identifier.endpage11en_US
dc.identifier.isbn978-975-6760-59-8
dc.identifier.startpage11en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/5572
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartof2014 Istanbul International Communication Student Congressen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY06584
dc.subjectWechaten_US
dc.subjectMarketingen_US
dc.subjectChatting applicationen_US
dc.titleAnalysis of we chat as empathic marketing modeen_US
dc.typeConference Object
dspace.entity.typePublication

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