The art of storytelling used in promoting tourism destinations: Malaysia Tales
Küçük Resim Yok
Tarih
2013
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Storytelling is perhaps one of the oldest forms of advertising and marketing in the world. During the Stone Age era, people told stories through drawings on the caves wall. Today in the globalizatlon era, storytelling has been developed and transformed significantly with the usage of lnformation and Communication Technolooy (lCT). The term Digital Storytelling (DsT) is used widely especially in developed countries to integrate cultural tourism (Qiongli 2006). Hence, the art of storytelling is significantly important particularly nowadays in order to attract the market...
Açıklama
Anahtar Kelimeler
The art of storytelling, Promoting tourism, Malaysia
Kaynak
2013 İstanbul International Fine Arts Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Raja Ahmad, R. Z., M, Zakaria, ve Isa, M. H. (2013). The art of storytelling used in promoting tourism destinations: Malaysia Tales. Bowman, J. (ed.), 2013 İstanbul International Fine Arts Student Congress içinde (3-4 ss.). İstanbul: Maltepe Üniversitesi.
