The art of storytelling used in promoting tourism destinations: Malaysia Tales
| dc.contributor.author | Raja Ahmad, Raja Nazrin | |
| dc.contributor.author | M, Zakaria | |
| dc.contributor.author | Isa, Mohd Husba | |
| dc.date.accessioned | 2024-07-12T21:22:56Z | |
| dc.date.available | 2024-07-12T21:22:56Z | |
| dc.date.issued | 2013 | en_US |
| dc.department | Maltepe Üniversitesi, Rektörlük | en_US |
| dc.description.abstract | Storytelling is perhaps one of the oldest forms of advertising and marketing in the world. During the Stone Age era, people told stories through drawings on the caves wall. Today in the globalizatlon era, storytelling has been developed and transformed significantly with the usage of lnformation and Communication Technolooy (lCT). The term Digital Storytelling (DsT) is used widely especially in developed countries to integrate cultural tourism (Qiongli 2006). Hence, the art of storytelling is significantly important particularly nowadays in order to attract the market... | en_US |
| dc.identifier.citation | Raja Ahmad, R. Z., M, Zakaria, ve Isa, M. H. (2013). The art of storytelling used in promoting tourism destinations: Malaysia Tales. Bowman, J. (ed.), 2013 İstanbul International Fine Arts Student Congress içinde (3-4 ss.). İstanbul: Maltepe Üniversitesi. | en_US |
| dc.identifier.endpage | 4 | en_US |
| dc.identifier.isbn | 978-975-6760-49-9 | |
| dc.identifier.startpage | 3 | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12415/5500 | |
| dc.language.iso | en | en_US |
| dc.publisher | Maltepe Üniversitesi | en_US |
| dc.relation.ispartof | 2013 İstanbul International Fine Arts Student Congress | en_US |
| dc.relation.publicationcategory | Ulusal Konferans Öğesi - Başka Kurum Yazarı | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.snmz | KY06492 | |
| dc.subject | The art of storytelling | en_US |
| dc.subject | Promoting tourism | en_US |
| dc.subject | Malaysia | en_US |
| dc.title | The art of storytelling used in promoting tourism destinations: Malaysia Tales | en_US |
| dc.type | Conference Object | |
| dspace.entity.type | Publication |
