Role of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination image

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dc.authoridCoban-Tosyalı, Ezgi/0000-0002-1471-4536en_US
dc.authoridTosyalı, Furkan/0000-0002-1369-9960en_US
dc.contributor.authorTosyalı, Hikmet
dc.contributor.authorTosyalı, Furkan
dc.contributor.authorCoban-Tosyalı, Ezgi
dc.date.accessioned2024-07-12T21:37:28Z
dc.date.available2024-07-12T21:37:28Z
dc.date.issued2023en_US
dc.department[Belirlenecek]en_US
dc.description.abstractThe current research examined the link between the informativeness of tourist-chatbot interaction, destination image, and visit intention in two studies. In the first study, 111 participants were asked to interact with ChatGPT about a destination (i.e. Batumi) for 5-10 min. The conceptual model was analyzed using the Structural Equation Modelling framework. Findings suggested that the informativeness of tourist-chatbot interaction would increase destination image and visit intention. Destination image was also directly and positively related to visit intention. Specifically, destination image mediated the link between the informativeness of tourist-chat bot interaction and visit intention. A second study (N = 184) was conducted, in which the entire procedure was the same as the first study, to test the replicability of the current findings. Consequently, all results remained consistent with the first study. This is the first study to show the mediating role of destination image in the link between human-machine interaction and visit intention in tourism research. Thus, the findings would expand the current understanding regarding the role of human-machine interaction on attitude and behaviour.en_US
dc.identifier.doi10.1080/13683500.2023.2288937
dc.identifier.issn1368-3500
dc.identifier.issn1747-7603
dc.identifier.scopus2-s2.0-85178469489en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1080/13683500.2023.2288937
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6795
dc.identifier.wosWOS:001112681500001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofCurrent Issues in Tourismen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY04137
dc.subjectTourist-Chatbot Interactionen_US
dc.subjectHuman-Machine Interactionen_US
dc.subjectDestination Imageen_US
dc.subjectVisit Intentionen_US
dc.subjectStructural Equation Modelingen_US
dc.subjectTurkeyen_US
dc.titleRole of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination imageen_US
dc.typeArticle
dspace.entity.typePublication

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