Marketing activities in the leather industry: Comparative country analysis

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dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorYamamoto Telli, Gonca
dc.contributor.authorŞekeroğlu, Özgür
dc.contributor.authorBayramoğlu, Eser Eke
dc.date.accessioned2024-07-12T20:53:20Z
dc.date.available2024-07-12T20:53:20Z
dc.date.issued2011en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractMarketing activities in the leather industry are critically important similar to the companies in a global competitive environment. Benchmarking of international activities, monitoring the activities of competitor countries, adopting models from the best practices of other countries and improving marketing activities are utmost important. Besides, evaluation of the works of industry-supporting various non-governmental organizations such as public organizations and associations is also essential for success in competition. Assessment of many industrial promotion factors will be guiding for the benchmarking activities to be conducted, or enable optimizing many activities. This study includes a comparative country analysis under the light of the data retrieved with web screening method about various associations, non-governmental organizations, foundations etc. acting in various countries ambitious in the leather industry. The differing formats of the websites of such organizations regarding the data offered about the countries has imposed a limitation for the study; albeit, the comparisons have been compared with the compilation and incorporation the data retrieved from both the contents of these websites and from secondary sources. This study also gives a snapshot of marketing activities of world leather industry in today’s situation.en_US
dc.identifier.citationTelli Yamamoto, G., Şekeroğlu, Ö. ve Bayramoğlu, E. E. (2011). Marketing activities in the leather industry: Comparative country analysis. International Journal of Economics and Management Sciences, Management Journals. 1(3), s. 37-48.en_US
dc.identifier.endpage48en_US
dc.identifier.issn2162-6359
dc.identifier.issue3en_US
dc.identifier.startpage37en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2615
dc.identifier.volume1en_US
dc.language.isoenen_US
dc.publisherManagement Journalsen_US
dc.relation.ispartofInternational Journal of Economics and Management Sciencesen_US
dc.relation.publicationcategoryUlusal Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01634
dc.subjectLeather Industryen_US
dc.subjectmonitoringen_US
dc.subjectcomparative country analysisen_US
dc.titleMarketing activities in the leather industry: Comparative country analysisen_US
dc.typeArticle
dspace.entity.typePublication

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