An inquiry on the potential of computational literary techniques towards successful destination branding and literary tourism

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dc.contributor.authorOtay Demir, Filiz
dc.contributor.authorYavuz Gorkem, Şenay
dc.contributor.authorRafferty, Greg
dc.date.accessioned2024-07-12T21:40:15Z
dc.date.available2024-07-12T21:40:15Z
dc.date.issued2022en_US
dc.department[Belirlenecek]en_US
dc.description.abstractSentiments and emotions are created for cities in literary texts; certain assets of cities are emphasized consistently as well. That's why, literary texts have the potential to create a desire to visit the city for the readers. Computational literary techniques offer opportunities for diagnosing sentimental, emotional and topic-based content in literary texts which can be used to enhance insight development for successful destination marketing. 'A Memento for Istanbul' was chosen as the case of this study as this novel has rich spatial and temporal content about the city. Computational sentiment analysis, emotional analysis and topic modelling were utilized to analyse this novel from a destination marketing perspective. Sentiment and emotional analyses demonstrated that information about present-day Istanbul, as well as both the distant and modern history of the city, was delivered with different positivity levels and with different emotional patterns, which creates insights for message strategies for destination branding. The results of the topic modelling revealed that computational literacy techniques can be used to reveal specific assets of the city such as iconic buildings or specific experiences that one should have in specific parts of the city. This information can shed light on strategies with high potential for successful branding.en_US
dc.identifier.doi10.1080/13683500.2021.1887100
dc.identifier.endpage778en_US
dc.identifier.issn1368-3500
dc.identifier.issn1747-7603
dc.identifier.issue5en_US
dc.identifier.scopus2-s2.0-85100979266en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage764en_US
dc.identifier.urihttps://doi.org/10.1080/13683500.2021.1887100
dc.identifier.urihttps://hdl.handle.net/20.500.12415/7200
dc.identifier.volume25en_US
dc.identifier.wosWOS:000619323100001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofCurrent Issues in Tourismen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY05110
dc.subjectDestination Brandingen_US
dc.subjectLiterary Tourismen_US
dc.subjectComputational Literacy Techniquesen_US
dc.subjectSentiment Analysisen_US
dc.subjectEmotion Analysisen_US
dc.subjectTopic Modelling With Latent Dirichlet Allocationen_US
dc.titleAn inquiry on the potential of computational literary techniques towards successful destination branding and literary tourismen_US
dc.typeArticle
dspace.entity.typePublication

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