Digitalization of marketing education: new approaches for universities in the post-Covid-19 era
Küçük Resim Yok
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Durmuş Günay
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Education is one of the areas most affected by the transition to the information age. Universities and faculties/schools have to adapt to this, otherwise the consumption of information that is increased and shared from different environments may be detached from universities. Marketing education, of course, gets its share from these developments. In this direction, a descriptive study was conducted on how to follow marketing science and education in this new situation. This study focuses on digital disruptions in education and the effects of the deterioration caused by digitalization on marketing education. Moreover, the new approaches which are appropriate for the mandatory change in marketing education with reasons and recommendations are discussed. In the information age, educational institutions have to adapt to these new situations and new norms. Therefore, concepts such as active, adaptive and experiential learning with addition of new tools should be included in marketing education.
Açıklama
Anahtar Kelimeler
Marketing education, Digital transformation, Active learning, Experiential learning
Kaynak
Üniversite Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
1
Künye
Telli, S. G. ve Aydın, S. (2021). Digitalization of marketing education: new approaches for universities in the post-Covid-19 era. Üniversite Araştırmaları Dergisi. 4(1), s. 61-74.
