Digitalization of marketing education: new approaches for universities in the post-Covid-19 era

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dc.authorid0000-0002-8238-3185en_US
dc.authorid0000-0003-2275-4682en_US
dc.contributor.authorTelli, Sahure Gonca
dc.contributor.authorAydın, Samet
dc.date.accessioned2024-07-12T20:53:30Z
dc.date.available2024-07-12T20:53:30Z
dc.date.issued2021en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractEducation is one of the areas most affected by the transition to the information age. Universities and faculties/schools have to adapt to this, otherwise the consumption of information that is increased and shared from different environments may be detached from universities. Marketing education, of course, gets its share from these developments. In this direction, a descriptive study was conducted on how to follow marketing science and education in this new situation. This study focuses on digital disruptions in education and the effects of the deterioration caused by digitalization on marketing education. Moreover, the new approaches which are appropriate for the mandatory change in marketing education with reasons and recommendations are discussed. In the information age, educational institutions have to adapt to these new situations and new norms. Therefore, concepts such as active, adaptive and experiential learning with addition of new tools should be included in marketing education.en_US
dc.identifier.citationTelli, S. G. ve Aydın, S. (2021). Digitalization of marketing education: new approaches for universities in the post-Covid-19 era. Üniversite Araştırmaları Dergisi. 4(1), s. 61-74.en_US
dc.identifier.doi10.26701/uad.878216
dc.identifier.endpage74en_US
dc.identifier.issue1en_US
dc.identifier.startpage67en_US
dc.identifier.trdizinid465405en_US
dc.identifier.urihttps://dergipark.org.tr/tr/pub/uad
dc.identifier.urihttps://doi.prg/10.26701/uad.878216
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2644
dc.identifier.volume4en_US
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorTelli, Sahure Gonca
dc.institutionauthorAydın, Samet
dc.language.isoenen_US
dc.publisherDurmuş Günayen_US
dc.relation.ispartofÜniversite Araştırmaları Dergisien_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY03983
dc.subjectMarketing educationen_US
dc.subjectDigital transformationen_US
dc.subjectActive learningen_US
dc.subjectExperiential learningen_US
dc.titleDigitalization of marketing education: new approaches for universities in the post-Covid-19 eraen_US
dc.typeArticle
dspace.entity.typePublication

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